I create the moments that make people feel something about sports. Whether it's 100,000 fans on a bowl-game Saturday, a brand built from a blank page, or an immersive experience you step inside, the job is the same: tell the story so people feel connected, and build the experience that makes it stick.

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I work as a brand storyteller, communicator, and experience designer. As Founder and Creative Director of Sis Can You, I've led brand strategy and creative direction for clients across sports, entertainment, and education. On the operations side, I've delivered premium fan and VIP experiences for College Football Playoff teams at the Cotton Bowl and coordinated football operations at the University of Florida.

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I do both sides of the story, inside and out. As a brand strategist and communications chair with Delta Sigma Theta, I shape how an organization is experienced, its brand to the public and its message to its members.

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I'm also a creative technologist. Finishing my M.A. in Creative Technology at SMU, I build with XR, generative AI, data storytelling, and Web3. The project closest to my heart is The 37 Words, an immersive WebXR experience honoring Title IX that I built around my mother's college basketball footage. That's the work I want more of: story, technology, and sports in the same room.